“I was in high school back then, so it felt kind of socially risky,” she said. “When people click that link and see how raw and chill you are on such a public forum, people will think ‘wow she’s so cool! I want to follow her,” she said.īut in being Raw and Chill, through displays of more raunchy content, are the users not just defeating the entire purpose of having a private Instagram account to begin with?Īllie McManus, a junior psychology major, recalled the days in which she was a participant in this fascinating cultural trend. Some of Odenthal’s friends, she said, are guilty of the duality, and to many, it seems like a form of self-promotion within a profile. “They wouldn’t want to post it on their manicured IG profile but these pictures they post show you how Cool and Edgy they are.” “People use VSCO as a way to post more personal things,” she said.
Scrolling through someone’s VSCO can reveal a wide range of personal details: underage drinking, consumption of drugs, partial nudes, and screenshots of messages from significant others that, in many ways, feel like a violation of trust? In a mind-boggling duality, many girls are keeping a squeaky-clean curated image under lock and key, but freely putting their vices on display with the saturation toned to 7.0.Īmy Odenthal, a junior computer science major and a member of the Gamma Phi Beta sorority, said this occurs frequently in Greek culture, given that so many members amass large social media followings. I may not be able to see what someone is sharing with an approved group, but clicking the link in their bio can take me to a far more intimate space. No, VSCO is not a finsta, and yes, all of this is confusing and slightly painful to write about.
You see, VSCO - in some unspoken, hot girl creed - has become a sort of safe harbor for mostly young women to share content they may not feel comfortable posting on their personal Instagram accounts.
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